Creative Expression’s Impact on Job Performance

Featured


By Andrej Suskavcevic
President and CEO, CHA
Image

Employers are good at providing information, suggestion and incentives for their employees to take care of their physical health. Guidelines on eating right, exercise routines, etc. Insurance companies even offer premium discounts for participation in company sponsored fitness programs or showing that you don’t smoke. What about mental wellness? Crafting and other forms of creative expression are proving to have a major impact on ones recovery from the stress of people’s job and daily life.

A recent study by San Francisco State University organizational psychologist Kevin Eschleman published in the Journal of Occupational and Organizational Psychology showed that expression also helped improve job performance beyond your traditional forms of recovery. “It can be rare in research to find that what we do in our personal time is related to our behaviors in the workplace, and not just how we feel,” Eschleman said.

If employers can incorporate a mechanism to address mental wellness through creative expression as they do for physical wellness we are looking at a happier and more productive workforce. I would bet we’d see a rise in the degree of innovative output employees are producing as well.

If you’re looking for ideas on creative expression activities for your employees just contact us at the Craft & Hobby Association. We can connect you with right people to help take your employees to the next level.

 

 

Graphic 45 Summer Plans

Featured


By Graphic 45

Image

 

Happy Monday, G45ers! Are you ready for a new week of inspiration, fun, new projects, featured artists, and more? We sure are! Today, we are sharing with you our fun summer events coming up in the next month. We have been kitting classes, getting ready, and most of all feeling excited for all of the fun events coming up!

Image

July 29-31, Graphic 45 will be in Atlanta at the CHA 2014 Paper Arts Show. Another great wholesale buying event where your favorite LSS will be purchasing new collections from us and many other great companies. There will also be a fabulous workshop there and a great time to catch up with our wonderful stores!

Here is a Sneak Peek of the great project we will be creating at the Show in our Graphic 45 workshop, “Love Come Away with Me!”.
Image

Jeff Filimoehala will be teaching the Come Away with Me workshop at the Paper Arts Show in Atlanta!
Image

It’s going to be a fantastic summer! We hope to see many of our store owners there!

Click HERE to register today for the CHA 2014 Paper Arts Show – July 29-31 in Atlanta, GA

The CHA Paper Arts Show is a 3-Day Trade-Only Event in Atlanta

Featured


Get ready for the critical fourth quarter holiday selling season!
You can’t afford to miss this one-stop-shop buying event.

 

  • Paper Craft Industry exhibits including the latest products in paper arts to help get attendees ready for the critical fourth quarter holiday selling season!
  • A full day of hands-on workshops exclusively focused on the paper arts industry.
  • The Open Market – a trade-only cash-n-carry event – special night of hot deals and bargain pricing!

CHA members attend for free!
Badge Registration Is Now Open.
Workshop Registration Opens June 3rd.

Visit www.craftandhobby.org/paperarts for more information and to register.

CHA Announces the Results of the 2014 Member Satisfaction Survey

Featured


ImageThe Craft & Hobby Association (CHA) is excited to share  the results and key findings from our recent online Member Satisfaction Survey. Thank you to the more than 600 members who responded and shared critical thoughts on CHA membership.

We are happy to report that overall member satisfaction has increased.

Our research showed improved overall satisfaction with CHA membership, with manufacturers indicating the greatest increase in satisfaction. Specific areas of improvement included:

• 70% of respondents agreed with the statement that CHA delivers efficient and effective
trade shows, up from 51% in 2013.
• 63% agreed with the statement that CHA increases consumer awareness of the benefits of
crafting, as opposed to 54% in 2013
• 60% agreed with the statement that CHA has been responsible for positive business and
consumer media coverage of the industry, versus 48% in 2013.

Members also noted improvements in CHA’s ability to increase the member network, and  facilitate networking and buyer/seller interactions, which remains a top priority among members.

CHA trade shows continue to be the most important element of CHA membership.

50% of members surveyed indicated educational offerings are very important and the majority of  respondents also view education as important. Four in ten members rate industry research and data a top priority in evaluating membership.

The importance of member feedback is demonstrated in some findings that indicate opportunities for CHA to respond to member needs:

• 10% of designers and 7% of creative professionals requested that CHA provide more networking opportunities.
• 8% of retailers requested more education from CHA.

As you can see from the highlights reported here, CHA is moving in the right direction and helping to create a vibrant industry with an exciting image, an expanding customer base and  successful members. Our vision is that every household participates in crafting. We remain focused on that goal and on serving our members.

Your input and feedback is vital to the success of CHA and our industry as a whole. We encourage all members to get involved and help make a difference in our industry. For more  information on CHA programs and events, call 201-835-1200. Thank you again to those who were able to participate in the survey.

We look forward to seeing many of you at CHA’s Inaugural Paper Arts Show in Atlanta July 29-31, 2014. Registration opens May 1, 2014. To learn more about this new event visit our website. And mark your calendars for the 2015 Mega Show, January 9-13, 2015 in Anaheim, CA.

Kick-Off Event for CHA SoCal Chapter a Huge Success

Featured


By Tiffany Windsor

The CHA SoCal Chapter held its inaugural kick-off event at the recent Curacao 19th Annual Children’s Fair (La Feria de los Niños) which was held at Olympic and Union Streets in Los Angeles, California. In partnership with Univision and Telefutura, the Children’s Fair aims to give children and parents access to valuable community resources and information that provide after-school alternatives and engage children in organized activities.Image

The venue spanned two city blocks outside the Los Angeles Curacao store where the SoCal Chapter volunteers staffed a 20×20 Creative Hub booth. Even before the event opened, kids and parents lined up by the dozens to participate in creating the make and take projects designed by SoCal Chapter members. During the 5-hour event, over 350 kids learned how to die cut wrist cuffs with the Sizzix Big Shot and Sizzix SophistiCut machines. Stampendous featured their PenPattern stamped designs on hand-made cards. Product donations from several companies including The Buckle Boutique, Chameleon International, Prima Marketing Inc.®, Faber Castell and Aleene’s®, helped to make the event possible.

In support of Curacao’s “Be a Star” program, which seeks to reward educational efforts, the Sizzix education sister brand, Ellison, donated AllStar® SuperStar™ Starter Sets. Five participating local Los Angeles schools received a Block alphabet and number die set, a machine, cutting pads and storage rack.

Image

In keeping with our Chapter mission, this event was an excellent opportunity to spread the word about crafting and creativity and
strengthen the industry by acting on a local level to reach crafters of all generations. The CHA SoCal Chapter wishes to thank our member volunteers who made it all happen – Stampendous: Pegi Smith, Monika Thomas, Cristina Resendiz and Laura Weed – Sizzix: Saema Khwaja, Karen Herrera, Claudia Gutierrez and Florencia Finnegan – Curacao: Ruth Corrales-Garcia – Members: Trish Cortez, Julianna Hudgins and Tiffany Windsor. Our special thanks to Ruth and Curacao for providing the booth, signage, tables and chairs!

ImageThe CHA SoCal Chapter invites all Southern California CHA members to join in and help build this chapter! We have five Task Force teams looking for your help! To receive the Chapter informational brochure, please contact us via e-mail or visit www.craftandhobby.org/socal. Stop by and “like” the SoCal Chapter Facebook page is also a great way to keep up-to-date with industry and Chapter information.

An invitation from Joe Rotella to the Creative Retailer Retreat

Video


Joe Rotella of Delphia Consulting and the Craft and Hobby Association web expert, invites members of the Creative Retail industry to the Creative Retailer Retreat in Pittsburgh PA April 28th through 30th.

Joe talks about the sessions and offerings of the Creative Retailer Retreat.

The Creative Retailer Retreats are focused entirely on helping the Creative Retailer in day-to-day business needs. The Retreat experience includes highly interactive sessions covering social media, marketing, store/website layout, and much more. And of course a retreat is not complete without hands-on workshops and networking events. In just two and a half days: Learn, Craft and Connect for the future of your creative business!

To register, visit: http://www.craftandhobby.org/crr.

Joe Rotella is CMO of Delphia Consulting and the Web Expert for the Craft and Hobby Association (CHA).

Delphia Consulting is an affiliate of CHA and the publisher of CraftSuite – the eCommerce/blog/website solution for the craft and hobby industry.

Craft Your Passion for National Craft Month and Enter To Win!

Featured


Image

Celebrate National Craft Month by entering the Craft Your Passion #CRE8TIME Photo contest – you just might win one of three great prizes!

1st Prize:  Sizzix Big Shot Starter Kit
2nd prize: Plaid Gift Basket
3rd Prize: iLoveToCreate Tulip Body Art Kit

Image

HOW TO ENTER:

Get crafty for National Craft Month and make something you are passionate about! Take a picture of your finished project and upload it to the #CRE8TIME Facebook contest app (www.facebook.com/cre8time) or the Instagram contest app (www.instagram.com/cre8time). Be sure to hashtag your picture #CRE8TIME and explain your entry in the photo description area provided.

All entries will be judged by the following Craft & Hobby Association Section Leaders:
Laurel Pollard, CHA Paper Arts Section
Scott Remmers, CHA North American Bead Association
Tiffany Windsor, CHA Designer Section Council

WHAT IS CRE8TIME?
CRE8TIME is a grass roots movement dedicated to reminding people to take time out from their busy schedules and CRE8TIME for the things they love!

Join The Fight! Sponsor The CHA Creative Retailer Retreats!

Video


In a world where inventory is no longer an issue, where markdowns no longer exist… Introducing Cre8tor & his team of Retail Store Saviors! Together with the best retail minds on Earth, they’re here to help save stores all over the world!

Coming this April… The CHA Creative Retail Retreat: April 28, 2014 – April 30, 2014, Pittsburgh, PA. Join the Fight by becoming SponSor! Sponsor the Retreats. Learn more here: http://www.craftandhobby.org/crr #RetailerRetreats

Workshop Success at the CHA Mega Show

Featured


by CHA Designer Member Carol Foldvary-Anderson /varyCarol Arts.

At this year’s CHA 2014 MEGA Show, I hosted an Oil Pastel Smudge workshop and I was excited to have had 22 Newbie “Smudgers” from all over the globe attend, some of the areas represented were: Mid-West to California and Nevada in the US, New Zealand, Hong Kong, and South Korea. This diverse group of attendees made it very exciting and to see them share my passion about a technique was very inspiring.
Image

This was the first workshop I have hosted with CHA and in doing so I am truly motivated to do more with the Oil Pastel Smudge technique then I had ever imagined.

I would encourage anyone that is considering offering a workshop at the next CHA 2015 Conference & Trade Show to do so.  You will reach new heights in sharing and creating, like none other.

Sharing in our industry is the essence of the creative spirit we are instilling in our association. Nothing can match the joy and encouragement you are able to receive when you give – you are able to receive so much more in return.

Image

There are opportunities available to sponsor a workshop at the upcoming Creative Retailer Retreat in Pittsburgh, PA. Click here for more info: https://www.craftandhobby.org/eweb/DynamicPage.aspx?Site=CHA&WebKey=ecd39676-7c45-4d0f-a36c-66cacf6bcffd

 

An Update From the CHA Social Media Section

Featured


social media section final logo
The Steering Committee for the new Social Media Section was formed this fall with the initial task of creating the Sections’ Vision and Mission Statement. Below is the completed Statement, which we’re incredibly proud of and excited to share with you!

Our Vision
We support an interactive community where all CHA members are encouraged to explore and employ social media platforms and strategies in order to more meaningfully engage with each other, with our customers, and with fans and followers. In doing so, we are working together to enhance and expand all of our businesses, as well as the craft industry at large.

Our Mission:
Resource
We will establish a network of Social Media professionals who can consult with CHA members (companies and individuals) and show them how to successfully incorporate social media outreach into their overall marketing plans.

Education
We will work with CHA to provide relevant educational tools and programs for CHA members, as well as opportunities to share best practices, in an effort to keep everyone informed about the ever-changing social media landscape.

Awareness
We will champion the social media marketing campaigns developed by CHA and its chapters and sections, in order to nurture the CHA brand, advocate membership, and continuously promote the benefits of crafting to all of our audiences.

Collaboration
We will work to build partnerships between members and help them develop new ways to jointly use social media to build their brands and engage with their customers.

Heart
We will bring passion, joy and creativity to our work. We will commit to continuously sharpening our skills, broadening our collective range of expertise, and building our integrity within CHA so that our section continues to grow and sustain itself for as long as social media remains a viable business tool for our industry.

Steering Committee Members:
Amy Bowerman Stucki, Carmi Cimicata, Lisa Fulmer, Eileen Hull, Vicki O’Dell, Taylor Usry, Kristi Parker Van Doren, Laura Weed
Our CHA Contact:  Paula Jones

Next Projects:
We are currently working on our Membership Criteria document and sub-committee definitions.  We will post those on the CHA website when they are complete.

Have you signed up for our meeting in January?
Social Media Section Meeting at the 2014 CHA Mega Show
Monday, January 13, 2014
E406 – Event
5:00 PM – 6:30 PM

Please do not hesitate to email me if you would like more information.

~ Carmi Cimicata
Social Media Section Interim Leader
carmimail@aol.com