Social Media Section Update

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This summer I proposed that CHA consider a new Social Media Section.  This idea was warmly received and space for an inaugural meeting was facilitated and advertised by CHA at the Las Vegas conference in July.

Over 80 people signed up to attend the first meeting of the Social Media Section! Clearly there was interest so now we are moving forward with the creation of a new section.  We are looking for individuals who are content creators for CHA member companies who work daily to promote craft in one or all of the social media channels. So if your job responsibilities range from Social Media Manager to Blog Design Team Manager, the Section would be perfect for you! To read more about the Social Media Section, click here.

At the first meeting in Las Vegas we discussed our roles within our companies and went around the room describing various ways we share content through social channels for our companies. After the meeting we distributed a brief survey to the participants, which over 50% filled out. The survey was a simple one designed to just get a sense of who was interested in a proposed section and to gather information about areas of interest.  These are just a few highlights.  The whole survey will be available in the Social Media Section on www.craftandhobby.org by the end of the month.

This little block tells you about some of the social media roles participants were a part of.  92% are Facebook contributors.

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Most survey responders work part-time creating social media.  We do have full time managers however!

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Ongoing education and training was the number one recommendation for future activities.

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We have over 15 volunteers who offered to join the new Steering Committee for this section.  If you would like to join them, please send me an email.  I hope to set up our first conference call by the end of the month.

~ Carmi Cimicata
Social Media Section Coordinator
carmimail@aol.com


Participation in one of CHA’s new Chapters or Sections provides opportunities to interact with peers who share common interests, network at events and foster discussions on topics of professional and personal interest. CHA’s Chapters strive to create a welcoming and stimulating atmosphere for their Members based on geographical location, while the Sections are targeted to individuals who share a common interest in a particular segment of the industry. Chapter and Section Members do more than compare notes on business issues – they help establish lasting relationships community-wide.

 

Get to Know the Sewing Section of CHA


As a consumer educator for more than 20 years, I’m incredibly passionate about sewing—and incredibly excited about the new possibilities to grow the sewing segment of the crafting industry through the new Craft Hobby Association (CHA) sewing section. As a group of manufacturers, retailers, and designers working together, we’re looking forward to strengthening the sewing industry, improving the business climate, and developing programs to entice consumers to continue their creative sewing pursuits.

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There’s a lot to look forward to with this new section. Our immediate goals are to establish a steering committee who will determine our goals and the activities to meet those goals, and then communicate these goals and plans to the members.

I’m looking forward to working with vendors and retailers who have a common goal. As we learn more about one another and develop relationships working on this shared pursuit, we’ll recognize how we can help each other because of it. The idea of providing a cohesive consumer program is very appealing. It will be good to have a concerted, industry-wide effort to help everyone: consumers, retailers, distributors, and manufacturers, and therefore the industry.

To attend this meeting you must sign up to attend as part of the for the Create-n-Connect Conference & Trade Show registration.

E302: Sewing Section Meeting
(Wednesday, July 24, 2013 5:30 PM – 7:00 PM)

~ Roseann Meehan Kermes, Rosebud’s Cottage

New CHA Bead Section is a Gem


After planning and laying the groundwork for more than a year, the new bead section of the Craft Hobby Association (CHA) is officially launching! Recently named the CHA North America Bead Association, this gem of a section brings bead store owners, designers, and suppliers together to offer one another support and strengthen their corner of the crafting industry.

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The leadership team of this new section is made up of strong co-directors, including

I’m serving as the director and Julianna Hudgins is the secretary.

Together, our main goal is to help strengthen the bead industry, which is suffering from a 25% closure of brick-and-mortar stores over the past few years. On the surface that trend may seem to affect only bead store owners, but it affects everyone down to the consumer. Being involved in this section of CHA will allow us to see outside the four walls of our own businesses. Whether we gather at CHA conferences and trade shows, the Tucson Gem & Mineral show or the Bead & Button show, each meeting brings about an excitement of new ideas and the opportunity to talk with people who do what we do every day, helping to improve the beading industry.

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Additional benefits in the works for members of this section are private forums, networking events, business seminars, webinars, vendor connections, and more. But the key to meeting the section’s main goal is going to be a word I like to call “coopetition”, which means the members coming together cooperatively to enable us to be competitive for our individual businesses. We will strive to be cooperative as a section in sharing success tips and strategies so we can individually strive to the best in the way we operate, in our product selection and customer service, and in the shopping experience we provide our customers.

Being a section of CHA allows us to learn from the amazing ideas of the entire crafting industry (which has lots of crossover) while being able to focus on the needs of our industry specifically. The sections are in control of the mission and agendas set by their members. And, like every part of CHA, it brings people together to strengthen their businesses while simultaneously strengthening the industry.

– Scott Remmers, Brea Bead Works

Become a Member Today and Enjoy all the Benefits CHA Offers!
Special offer to new members, sign up now and gain access to the Create-n-Connect Trade Show floor for FREE! That’s a $200 Value!
Click Here to Join Today!

CHA Experts and Resources Program: Pro Advice You Can Use


Being a member of the Craft and Hobby Association (CHA) has helped Imagine Crafts/Tsukineko conduct business and network with our fellow craft industry professionals over the years. But we recently had the chance to utilize a newer benefit to CHA membership—contacting one of the CHA Experts and Resources—that gave us valuable information to save us a lot of time.

 CHA Experts and Resources

Business regulation changes can be a bit difficult to sift through, especially when trying to separate fact from fiction. I contacted CHA 2013 Regulatory Resource, Paul Milne, to get the low-down on the requirements for annual testing of products. He answered me quickly, giving me valuable advice and letting me know how other vendors have responded to specific regulation changes as well. His helpful advice steered our business towards correct compliance to recent regulation changes that may have taken us a lot longer to discover on our own. And since time is money when you’re in business, he saved us money as well.

If you’re like me, your job requires you to know a little across a lot of areas. But when you need a deeper knowledge in a particular area or a different perspective, the CHA Experts and Resources program gives you just what you need. You’ll find objective, third-party expert available for information that directly affects your business. It’s like a reference library, but of people instead of books. And the variety of professionals covers a broad spectrum of business know-how to benefit every aspect of your business. I encourage you to try it today!

–Debi Naanes, Imagine Crafts/Tsukineko

Become a Member Today and Enjoy all the Benefits CHA Offers!
Special offer to new members, sign up now and gain access to the Create-n-Connect Trade Show floor for FREE! That’s a $200 Value!
Click Here to Join Today!

Crafting Communities: CHA’s NEW Social Media Section To Meet At Create-n-Connect


In order to manage the numerous social media streams available (and necessary) a new job has been created at many CHA companies, often titled: Social Media Manager.  These jobs and indeed careers did not exist a few years ago. 

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Based on the need to teach and explain how products work, the craft industry became a social media early adopter.  Designers and crafty entrepreneurs began to channel their artistic skills in new ways to effectively represent a company or product to the world-at-large. Utilizing online presentations, tutorials, tweets, YouTube videos and Facebook postings they made their presence felt.

I found that most of the work I now do is ultimately used online in some way. The majority of my studio work is to ensure that I create interesting and informative content for an online viewing/reading audience on behalf of the crafty CHA companies for whom I am engaged.

I have been looking for a way to connect and work with other people with similar social media responsibilities.  I approached Andrej Suskavcevic, CHA’s President & CEO, and Sue Turchick, Vice President, Membership to see if CHA might offer a networking opportunity within the CHA family of recognized “Sections.”  Happily, they responded immediately and have supported this idea by organizing space and a block of time for an inaugural meeting of the proposed Social Media Section.  This meeting will occur on Tuesday July 23, 2013 – 5:30-7:00pm as part of the summer Create-n-Connect Conference and Trade Show in Las Vegas.
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This meeting is geared to those whose job responsibilities range from Social Media Manager to Blog Design Team Manager.  We are looking for individuals who are content creators for CHA member companies and work daily to promote craft in one or all of the social media channels.

I believe that we could learn a great deal from each other.  I also believe that we might work together on some bigger joint initiatives in the future.  Please consider attending this event.  If you have a social media manager please consider sending them to this meeting!  If your social media person is not or has not attended CHA in the past, consider sending them to the January 2014 meeting.  I am certain we will have even more to discuss, learn and develop as social media continues to change the way companies sell, market and build brand loyalty.

To attend this meeting you must sign up to attend as part of the for the Create-n-Connect Conference & Trade Show registration.

E202: Social Media Section Meeting
(Tuesday, July 23, 2013 5:30 PM – 7:00 PM)

~ Carmi Cimicata, Social Media Designer

If needed:
I am the social media designer for
Resin Crafts Blog
John Bead Blog
John Bead Outlet Blog
Dazzle-it Blog
Metal Complex Blog

CHA Membership Benefits: Support from Local Chapter Participation


As members of the Craft Hobby Association (CHA) for more than 30 years, H.A. Kidd and Co. has benefitted in many ways, including the opportunity to see new products and conveniently meet with associates and partners around the world at CHA conferences and trade shows. As members of the Canadian Chapter, we benefit from being part of a local, focused group in several ways.

Local industry insights. The industry news and information that comes from CHA is incredibly helpful, and we’re able to discuss and digest this news in our local chapter to specifically understand how it applies to and affects us as Canadian business owners. The insights gained during these discussions helps our business remain strong.

Business support from local members. Because member meetings always include different strategies to support your business, we walk away from each meeting with inspiration and easy-to-implement tips to keep our company successful.

A source of local resources. Connecting and working together with other Canadian business owners in the crafting industry gives us additional business resources that are invaluable. Being a part of a local group gives us a feeling that we’re a part of an organization that not only keeps its finger on the global industry pulse but that recognizes our unique local needs as well.

I encourage you to participate in your local CHA section or chapter to gain these benefits to grow your business.

–Doug Earle, H.A. Kidd and Co.

Become a Member Today and Enjoy all the Benefits CHA Offers!
Special offer to new members, sign up now and gain access to the Create-n-Connect Trade Show floor for FREE! That’s a $200 Value!
Click Here to Join Today!

Education & Inspiration: Perks of CHA Membership


One of the biggest benefits to membership in the Craft Hobby Association (CHA) is the amazing educational opportunities at each conference and trade show. As an independent retailer, I find the seminars, panel discussions, workshops and classes invaluable to my business, and I enjoy several perks from them.

Perk #1: Instruction from the pros. Respected industry professionals teach the education programs presented at each CHA conference and trade show, so you can be sure you’re learning from accomplished colleagues. Whether it’s successful craft business owners or creative crafting powerhouses, all workshop or class leaders are knowledgeable resources for the topic they teach. Learning directly from a product’s designer is one of my favorite education perks because the enthusiasm a designer has for the product gives me a creative boost, and I’m able to pass that enthusiasm onto my customers.

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Perk #2: Programs on the latest topics and products in the crafting industry.  At a CHA trade show, you can take classes to help you market your business better, know the latest craft industry trends, create inspiring classes for your customers, and more. I pride myself on having an educated staff that can demonstrate how to use products and let the customers try them as well, so many of the classes we take surround learning the latest products. The teachers provide generous class kits filled with product, so we’re able to demo and create more samples without opening stock.

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Perk #3: Ready-to-use ideas for your business. From social media promotional tips to business management strategies to creative display ideas, I return from each CHA trade show and conference inspired with tons of ideas that I can start using right away for my business. Coming back to the store with finished samples using the newest products allows me to display and translate those samples into immediate classes, which means additional revenue right away.

Perk #4: Fantastic networking opportunities while you learn. Attending classes and business seminars allows you to network with fellow store owners, product developers and designers to gain further connections valuable to your business. I have met many knowledgeable and friendly CHA members just by sitting down at a session. The information and tips shared by fellow attendees have led me to purchase from a wide variety of vendors and have given me the confidence to try new things in my store.

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The educational opportunities at the CHA trade show and conference are amazing. As soon as each show’s educational programs are posted, I begin planning to attend as many classes and seminars as possible. I invite you to do the same.

I can’t wait for the Create-n-Connect Conference & Trade Show in July!

– Tracie Larson, Owner, Papercraft Clubhouse

 

Become a Member Today and Enjoy all the Benefits CHA Offers!
Special offer to new members, sign up now and gain access to the Create-n-Connect Trade Show floor for FREE! That’s a $200 Value!
Click Here to Join Today!

Get Your Product in Front of Millions of Consumers and an Expanded Buyer Community


CHA’s New Products Preview Program is an exciting new opportunity for manufacturers to premiere their “latest and greatest” in front of hundreds of media, thousands of prospective buyers, and millions of consumers.  President & CEO of the Craft & Hobby Association, Andrej Suskavcevic, took some time out from his knitting project to discuss this valuable new program:

Visit craftandhobby.org/newproducts to find out all you need to know about the New Products Preview Program, and gain exclusive media coverage for your business at this summer’s Create-n-Connect Conference & Trade Show.

The Value of Presenting a Workshop or Seminar at a CHA Conference


When you sponsor a workshop or present at a CHA Conference you:

- Directly impact hundreds of companies with your message
– Build credibility within the creative industry
– Increase exposure for your business and services

For more information visit www.craftandhobby.org/CNC or contact Keli Bell-Cole, CMP, kbell-cole@craftandhobby.org

Introducing the NEW Create-n-Connect Conference & Trade Show


Dear CHA Members, Friends and Colleagues,

As I celebrate my one-year anniversary with CHA I am beyond words at how excited I am about the possibilities facing our industry. As I have listened to so many of you this year, your input and passion came through loud and clear, and is all being considered as we plan events that will help you make the connections you need to grow your business.

We are putting the final touches on the NEW Create-n-Connect Conference & Trade Show (formerly the CHA Summer Conference & Trade Show). This event will move around the country every year and makes its first stop – LAS VEGAS, NV on July 22-25.  This Show will provide many opportunities for conversations and connections that matter while showcasing new, never seen before, products coming to market.

Here is what you can expect:

  • Show Floor Access for Members – No more fees! Show floor access is FREE. Education will be priced a la carte so you can choose the sessions that will make a difference in your business. The conference program schedule, along with pricing will be available in late April.
  • Buyer Power Hours – Qualified buyer-only access to the Show floor from 9am-11am on July 23rd and 24th. Non -exhibiting Designers, Creative Professionals and members of the Press will have access to educational programs and networking opportunities off the show floor during this time.
  • Access to World Premiere Product Previews – A spotlight will shine on never seen before products through special media and buyer events. Exhibitors will gain industry-wide recognition and national media attention for their new products. Buyers will get VIP access to a sneak peak for products being released for the first time.
  • Connections that Count – The next person you meet may make a difference in your business!  After-hour cocktail mixers, town hall meetings and forums for members with common interests give you   access to conversations that may provide huge insights and infinite possibilities for your business.
  • Enhanced Match-Making Program to Facilitate Superior Connections Between Buyers and Exhibitors – We will be offering a tool for you to use, if you choose, but is in NO WAY mandatory. Instead, a new software will be available that allows you to easily connect with and search manufacturers and retailers with similar product interests. This software will be available after registration opens on May 14th

The Priority Point Deadline for exhibitors is March 1, 2013. Download the Exhibiting Contract here:

https://www.craftandhobby.org/eweb/docs/CreateConnect2013/CombinedCnCFillinforms.pdf

Attendee registration for Show floor badges and the Conference program opens on May 14, 2013. For more information visit:

https://www.craftandhobby.org/cnc

Answers to additional FAQ’s can be found here:

http://echo4.bluehornet.com/ct/19781160:22028553393:m:1:2065622812:185483F29E7DD1105F19A7A792F0EF17:r

CHA’s job is to help you. Feel free to contact any staff member with questions. I can be reached directly  at 201-835-1201 or at Andrej@craftandhobby.org

On behalf of the entire CHA staff, we look forward to seeing you in Vegas.

Cheers,

Andrej Suskavcevic
President & CEO
Craft & Hobby Association