An Update From the CHA Social Media Section

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The Steering Committee for the new Social Media Section was formed this fall with the initial task of creating the Sections’ Vision and Mission Statement. Below is the completed Statement, which we’re incredibly proud of and excited to share with you!

Our Vision
We support an interactive community where all CHA members are encouraged to explore and employ social media platforms and strategies in order to more meaningfully engage with each other, with our customers, and with fans and followers. In doing so, we are working together to enhance and expand all of our businesses, as well as the craft industry at large.

Our Mission:
Resource
We will establish a network of Social Media professionals who can consult with CHA members (companies and individuals) and show them how to successfully incorporate social media outreach into their overall marketing plans.

Education
We will work with CHA to provide relevant educational tools and programs for CHA members, as well as opportunities to share best practices, in an effort to keep everyone informed about the ever-changing social media landscape.

Awareness
We will champion the social media marketing campaigns developed by CHA and its chapters and sections, in order to nurture the CHA brand, advocate membership, and continuously promote the benefits of crafting to all of our audiences.

Collaboration
We will work to build partnerships between members and help them develop new ways to jointly use social media to build their brands and engage with their customers.

Heart
We will bring passion, joy and creativity to our work. We will commit to continuously sharpening our skills, broadening our collective range of expertise, and building our integrity within CHA so that our section continues to grow and sustain itself for as long as social media remains a viable business tool for our industry.

Steering Committee Members:
Amy Bowerman Stucki, Carmi Cimicata, Lisa Fulmer, Eileen Hull, Vicki O’Dell, Taylor Usry, Kristi Parker Van Doren, Laura Weed
Our CHA Contact:  Paula Jones

Next Projects:
We are currently working on our Membership Criteria document and sub-committee definitions.  We will post those on the CHA website when they are complete.

Have you signed up for our meeting in January?
Social Media Section Meeting at the 2014 CHA Mega Show
Monday, January 13, 2014
E406 – Event
5:00 PM – 6:30 PM

Please do not hesitate to email me if you would like more information.

~ Carmi Cimicata
Social Media Section Interim Leader
carmimail@aol.com

5 Tips for Exhibiting Success: Turn Product Demos into Sales

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Exhibiting at CHA Conference & Trade Shows allows you to showcase your products in person for your customers. But how do you turn those product demonstrations and make-and-take projects into orders on the Show floor? Veteran exhibitors Advantus and iLoveToCreate share some tips for success.

1. Do a project over a demo. “Projects are typically more impactful than a demonstration, because creative people need to feel the product and make a personal connection with it,” says Alyson Dias of iLoveToCreate. The more impactful the experience, the more likely the customer will be to make a purchase. Choosing projects over demos also allows for more face time between the demonstrator and the customer, time that “fosters relationships and builds brand loyalty,” notes Dias.

2. Let the product speak for itself. By nature, craft and hobby customers are visual and/or hands-on learners, so seeing products in action will do more to convince them to buy than a hard sales pitch. “Customers don’t need to be told how wonderful a product is—they want to create and determine that themselves,” says Rana Coggins of Advantus. The more they determine how wonderful your products are first-hand, the more likely they are to buy.

3. Keep it simple. “Keep your projects simple and timed under 10 minutes,” Coggins warns. This allows you to make an impact in a short amount of time where a customer can walk away feeling inspired—and more likely to make a purchase.  “We love seeing the ‘a-ha moment’ when someone creates a project that was quick and simple but looks amazing!”

4. Make it fun. If customers enjoy making a project at your booth, they will be more likely to not only make a purchase but become loyal customers. “Have all the necessary tools and supplies kitted so they can be easily distributed,” suggests Coggins. And make sure the person in charge is enthusiastic and knowledgeable about the products, so he or she can be informative while making the experience fun.

5. Let everyone join the fun. It may be tempting to only make your project open to buyers, but remember to include bloggers, designers, and members of the media as well. “Their positive experience with products will translate into inspiration and education via magazines, websites, blogs and social media—which then inspires consumers to purchase at retail,” reminds Dias.

Using projects and demonstrations will help you have even more success at the CHA Conference & Trade Show. Sign up to exhibit at the 2014 MEGA SHOW today!

Walnut Hollow: Success Secrets of CHA Show Exhibiting

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Walnut Hollow has been a leader in the craft industry for 41 years and a member of the Craft & Hobby Association since its inception. This inspiring company supplies fine wood surfaces, tools and accessories for hobbyists and crafters, and exhibiting at Craft & Hobby Association Conferences and Trade Shows has yielded them successful results for many years. Why do they have such successful results? Here are two secrets.

Success tip #1: Make personal connections.

Exhibiting at CHA shows gives you the opportunity to make personal connections with buyers, distributors, and other industry professionals. Face-to-face connections allow for optimal business and networking opportunities.

Walnut Hollow uses their exhibiting connections not just to make personal connections with buyers but to create partnership opportunities with other manufacturers for cross promotion. “Over the years we have built successful relationships with a variety of manufacturers to cross promote our products together,” says Christine Wallace, Marketing Communications Director for Walnut Hollow. “Buyers understand that their customers will not shop their stores for only our tools and wood products, but include other products in their projects.” Cross promoting with other manufacturers allows for extra exposure, as Walnut Hollow’s products can be showcased in partner booths as well as their own, so these personal connections really pay off!

Success tip #2: Showcase your strengths.

Exhibiting at CHA shows allows you to showcase your products in person directly to buyers, instantly inspiring them and answering any possible questions in the moment.

Walnut Hollow suggests you spend ample time considering various ways to showcase your products, narrowing down your ideas to what makes the best impression on the buyer. In order to sell their new and innovative products to CHA show attendees, Walnut Hollow makes sure knowledgeable staff members are on hand to demonstrate them and answer questions. “Sometimes interaction between those selling or demonstrating products and a buyer influences the buyer to help him or her understand why their customers would want to purchase Walnut Hollow products from their stores,” says Wallace.

Join Walnut Hollow and hundreds of others at the CHA 2014 Show. Make valuable business connections and showcase your products – exhibit today!

The 2014 CHA Hot 20

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Be among the first to get your hands on the BEST NEW
PRODUCTS at the 2014 CHA Mega Show!

We’re talking Creativity . Originality . Ingenuity . INNOVATION! And the CHA 2014 MEGA Show is the ONLY place you can see all of the newest and most innovative products to hit the marketplace – and all in one place! You won’t want to miss the NEW Product Preview VIP Event (open only to Buyers and Media), on Friday, January 10, 2014.

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Let’s talk CHA Hot 20!

What’s the CHA Hot 20? Just the hottest new items of 2014, hand-selected by an esteemed panel of industry experts, from this year’s new product submissions. Attend the New Product Preview VIP Event and you’ll be among the first to get up close and personal with a select number of never released, newsworthy products, and the companies that created them. You’ll also have an opportunity to speak with the innovators and trendsetters who are shaping the craft industry.

CHA is dedicated to providing you with the tools you need to help you grow your business! Don’t miss the New Product Preview VIP Event. Space is limited. Be sure to get your tickets when Education Program Registration opens on November 5. .

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P.S. Exhibitors: We want your new items! If you would like to participate in the 2014 New Products Program, please click here to enter product/product line(s) that will launching to consumers in 2014. Please note that any product available for sale in 2013 will not be considered for display or for the Hot 20). In order to be considered, entries must be received by November 29, 2013.

Social Media Section Update

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This summer I proposed that CHA consider a new Social Media Section.  This idea was warmly received and space for an inaugural meeting was facilitated and advertised by CHA at the Las Vegas conference in July.

Over 80 people signed up to attend the first meeting of the Social Media Section! Clearly there was interest so now we are moving forward with the creation of a new section.  We are looking for individuals who are content creators for CHA member companies who work daily to promote craft in one or all of the social media channels. So if your job responsibilities range from Social Media Manager to Blog Design Team Manager, the Section would be perfect for you! To read more about the Social Media Section, click here.

At the first meeting in Las Vegas we discussed our roles within our companies and went around the room describing various ways we share content through social channels for our companies. After the meeting we distributed a brief survey to the participants, which over 50% filled out. The survey was a simple one designed to just get a sense of who was interested in a proposed section and to gather information about areas of interest.  These are just a few highlights.  The whole survey will be available in the Social Media Section on www.craftandhobby.org by the end of the month.

This little block tells you about some of the social media roles participants were a part of.  92% are Facebook contributors.

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Most survey responders work part-time creating social media.  We do have full time managers however!

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Ongoing education and training was the number one recommendation for future activities.

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We have over 15 volunteers who offered to join the new Steering Committee for this section.  If you would like to join them, please send me an email.  I hope to set up our first conference call by the end of the month.

~ Carmi Cimicata
Social Media Section Coordinator
carmimail@aol.com


Participation in one of CHA’s new Chapters or Sections provides opportunities to interact with peers who share common interests, network at events and foster discussions on topics of professional and personal interest. CHA’s Chapters strive to create a welcoming and stimulating atmosphere for their Members based on geographical location, while the Sections are targeted to individuals who share a common interest in a particular segment of the industry. Chapter and Section Members do more than compare notes on business issues – they help establish lasting relationships community-wide.

 

CRE8TIME LIVE from the CHA Connected Gift Lounge at the 65th Emmy Awards!

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CHA has teamed up with Elena Lai Etcheverry from Charity Wings, to bring you CRE8TIME LIVE, an online streaming event direct from the CHA Connected Gift Lounge at the 65th Emmy Awards!  Elena will be interviewing craft manufacturers, celebrities, and guests throughout the day and we’ll be bringing this FREE event to you LIVE on Saturday, Sept 21st from 11 am to 4 pm PST.   Join us for all the fun and celebrity spotting!

Keep up with CHA at the Emmys by following us on Twitter, @craftandhobby and the official hashtags: #CHASwag and #CraftingtheEmmys. And don’t forget to join us for CRE8TIME LIVE from the Emmys by logging in here at show time!

Thank you to our Sponsors (current as of 9/17/2013):

Platinum
Beadalon
DCWV
Spellbinders

Gold
ICE Resin
John Bead Corp
Prima Marketing Inc.

Silver
Cindale Beads
Crystal Ninja
Jesse James Beads
Kalmbach Publishing Co
Walnut Hollow

CHA Exhibitor Spotlight: FabScraps

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Over the next few months leading up to the CHA 2014 Conference & Trade Show on January 10-14 in Anaheim, C.A., we’ll be profiling our exhibitors – giving you exclusive access into their business and how they benefit from exhibiting at trade shows.

FabScraps is the largest manufacturer of paper crafting and scrapbooking supplies in South Africa. This dynamic manufacturer creates trendy papers, spray inks and embossing powders, book- and journal-making kits, fibers, embellishments, and more; and next spring they will host their own scrapbooking event. We chatted with this fast-growing company about how participating in Craft & Hobby Association Conferences and Trade Shows helps build its business.

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Why does FabScraps exhibit at CHA trade shows?
CHA shows are the largest craft shows in the U.S., and specifically target the trade. As a scrapbooking manufacturer, our customer base is the retailer, and having a platform such as CHA shows to directly target them is a hugely worthwhile marketing and promotional opportunity.  Seeing our products in person on display and used in projects in our booth helps retailers see their subtle designs more clearly, which really convinces them to purchase.

FabScraps blog post

What are the top benefits you receive from exhibiting at CHA trade shows?
We get direct access to most U.S. craft stores, have an excellent forum to successfully launch new products, and take many orders at the shows.

What advice do you have to help manuf be prepared to exhibit for the first time at a CHA show?
Make sure your booth is designed well to enable maximum traffic flow. And ensure you have enough staff on hand to cover order taking, demonstrating product to prospective buyers and meeting with suppliers.

FabScraps booth design makes it easy for customers to see their products up close.

FabScraps booth design makes it easy for customers to see their products up close.

Visit FabScraps’ website to see more of their exciting products and find out more info about their upcoming 2014 event. And join them and other companies in exhibiting at CHA shows to help your business grow!

Download a copy of the CHA 2014 Exhibitor Prospectus today.

Click here for more information about the CHA 2014 Conference & Trade Show.

CHA Connected Gift Lounge at the Emmy Awards Announcement Ceremony

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From the Craft & Hobby Association Headquarters in Elmwood Park, NJ – It’s the First Annual CHA Connected Gift Lounge at the Emmy Awards Announcement Ceremony!

We’re so excited to announce that CHA will be the title sponsor of the Connected Gift Lounge at the 65th Primetime Emmy Awards! The Gift Lounge will take place on Saturday, September 21st at the Nokia Theater. Watch as CHA president & CEO, Andrej Suskavcevic, presents the CHA members who will make all of this happen!


Thank you to our Sponsors (current as of 9/9/2013):

Platinum
Beadalon
DCWV
Spellbinders

Gold
John Bead Corp
Ice Resin
Prima Marketing Inc.

Silver
Cindale Beads
Crystal Ninja
Jesse James Beads
Kalmbach Publishing Co
Walnut Hollow

Keep up on all the CHA at the Emmys action by following us on Twitter: @craftandhobby and the official hashtag: #CHASwag and #CraftingtheEmmys.

We’re also happy to announce, CRE8TIME LIVE from the Emmys! This is your chance to watch LIVE streaming interviews straight from the Gift Lounge on Saturday, September 21st! Our Host, Elena Lai Etcheverry from Charity Wings, will be interviewing Stars and Guests and bringing you all the Cre8tivity from the manufacturers attending.

Check back here on the the CHA Blog or our Facebook page for updates and more information on the CHA Connected Gift Lounge at the 65th Primetime Emmy Awards.

CHA Canada Spins into Action at London, Ontario ArtWaves Show

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CHA Canada attended the ArtWaves creative show in London, Ontario August 15-17. This new show was a weekend long event profiling the many talents of North American paint and craft artists. CHA co-hosted a lively patio party for attendees on Thursday, August 15, handing out generous prizes from DCWV and Blue Moon Beads. There were “Spin to Win” events during the day at the CHA Booth featuring over 100 prizes from member companies and make-and-takes from Canadian CHA supplier members.

spin to win

Many thanks to Sizzix, Coats and Clark Canada, Northcott, Kroma Crackle, Westcott, Scrapbook and Cards Today, Canadian Scrapbooker and A Needle Pulling Thread for their generous donations.

ArtWaves was part of CHA Canada’s membership recruitment program that targets craft businesses that attend, exhibit or teach at consumer events. This event was one of 6 events CHA will participate in Canada in 2013, including the upcoming Creative Stitches show in Edmonton September 13-14, Salon des Arts Décoratifs in Montreal, October 18-19, and the Fall CreativFestival in Toronto, October 25-28.

~ Paula Jones, Membership Coordinator & Canadian Representative, Craft & Hobby Association

CHA Staffer Brings Craft Supplies to Jamaican Youth During Recent Visit

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On August 6, 2013 my children and I returned from a seven day mission trip to Jamaica, where we – amongst a group of 20 others – cared for hospitalized, orphaned and poor children in very rundown areas. While there we stayed at a camp in Bamboo located in Saint Ann’s Parish, where we were hosted by Caribbean Lifetime Missions, an organization that works to remedy poverty in the Caribbean and parts of Africa. We went all over from St. Ann to Kingston doing vacation bible school and arts and crafts with the children, painting their faces, tie dying shirts for them and painting their nails. Much of these activities were made possible by two of our member companies, iLoveToCreate and Jerry’s Artarama, who donated the majority of the supplies that were used and donated during our trip, along with acrylic paint, glue, foam stickers, tie-dye kits and wooden boxes gathered from our very own craft room here at CHA, which has been officially titled The CRE8TIME Room.

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iLoveToCreate donated Tulip® Body Art™ Face and Body Paint which were used to adorn the children at Bamboo Tabernacle in Bamboo and Majesty Transformation Fellowship at Majestic Gardens in Kingston.  They also donated Tulip® One-Step Tie-Dye Kits. Two of these kits were donated to the school at Faith Christian Fellowship Church in Claremont. One of them was donated to an underfunded school in Montego Bay, and the rest were used to tie dye shirts for the children and babies at Bamboo Tabernacle in Bamboo.

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Jerry’s Artarama  donated a First Impressions Complete Art Studio Set, which was also donated to the school at Faith Christian Fellowship Church in Claremont; Temporary Tattoo Dinosaur Hand Puppets, which were given out at Bamboo Tabernacle in Bamboo; a Snazaroo Ultimate Party Pack Face Painting Kit, which was used to paint the faces and arms of children at Bamboo Tabernacle in Bamboo and Majesty Transformation Fellowship in Kingston. They also donated acrylic paint and about  12-15 First Impressions Kids Art Smock and Brush Sets, which made it possible for my sister Adeola Ayinde, a graphic design artist for Opici Wine, to give an art class to the children at Majesty Transformation Fellowship without getting a single spot of paint on any of their clothes. After the conclusion of the class, the remaining supplies were donated to the church. Although their finances were minimal, these children demonstrated that their talent was limitless!

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All of these contributions of supplies, time and work were made in support of the mission and encouraging youth all over the world to #cre8time for community service, giving back and crafting!

By Omosede (Mo) Ayinde
Marketing Coordinator – Craft & Hobby Association.