Social Media Section Update

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This summer I proposed that CHA consider a new Social Media Section.  This idea was warmly received and space for an inaugural meeting was facilitated and advertised by CHA at the Las Vegas conference in July.

Over 80 people signed up to attend the first meeting of the Social Media Section! Clearly there was interest so now we are moving forward with the creation of a new section.  We are looking for individuals who are content creators for CHA member companies who work daily to promote craft in one or all of the social media channels. So if your job responsibilities range from Social Media Manager to Blog Design Team Manager, the Section would be perfect for you! To read more about the Social Media Section, click here.

At the first meeting in Las Vegas we discussed our roles within our companies and went around the room describing various ways we share content through social channels for our companies. After the meeting we distributed a brief survey to the participants, which over 50% filled out. The survey was a simple one designed to just get a sense of who was interested in a proposed section and to gather information about areas of interest.  These are just a few highlights.  The whole survey will be available in the Social Media Section on www.craftandhobby.org by the end of the month.

This little block tells you about some of the social media roles participants were a part of.  92% are Facebook contributors.

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Most survey responders work part-time creating social media.  We do have full time managers however!

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Ongoing education and training was the number one recommendation for future activities.

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We have over 15 volunteers who offered to join the new Steering Committee for this section.  If you would like to join them, please send me an email.  I hope to set up our first conference call by the end of the month.

~ Carmi Cimicata
Social Media Section Coordinator
carmimail@aol.com


Participation in one of CHA’s new Chapters or Sections provides opportunities to interact with peers who share common interests, network at events and foster discussions on topics of professional and personal interest. CHA’s Chapters strive to create a welcoming and stimulating atmosphere for their Members based on geographical location, while the Sections are targeted to individuals who share a common interest in a particular segment of the industry. Chapter and Section Members do more than compare notes on business issues – they help establish lasting relationships community-wide.

 

CHA Connected Gift Lounge at the Emmy Awards Announcement Ceremony

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From the Craft & Hobby Association Headquarters in Elmwood Park, NJ – It’s the First Annual CHA Connected Gift Lounge at the Emmy Awards Announcement Ceremony!

We’re so excited to announce that CHA will be the title sponsor of the Connected Gift Lounge at the 65th Primetime Emmy Awards! The Gift Lounge will take place on Saturday, September 21st at the Nokia Theater. Watch as CHA president & CEO, Andrej Suskavcevic, presents the CHA members who will make all of this happen!


Thank you to our Sponsors (current as of 9/9/2013):

Platinum
Beadalon
DCWV
Spellbinders

Gold
John Bead Corp
Ice Resin
Prima Marketing Inc.

Silver
Cindale Beads
Crystal Ninja
Jesse James Beads
Kalmbach Publishing Co
Walnut Hollow

Keep up on all the CHA at the Emmys action by following us on Twitter: @craftandhobby and the official hashtag: #CHASwag and #CraftingtheEmmys.

We’re also happy to announce, CRE8TIME LIVE from the Emmys! This is your chance to watch LIVE streaming interviews straight from the Gift Lounge on Saturday, September 21st! Our Host, Elena Lai Etcheverry from Charity Wings, will be interviewing Stars and Guests and bringing you all the Cre8tivity from the manufacturers attending.

Check back here on the the CHA Blog or our Facebook page for updates and more information on the CHA Connected Gift Lounge at the 65th Primetime Emmy Awards.

CHA Staffer Brings Craft Supplies to Jamaican Youth During Recent Visit

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On August 6, 2013 my children and I returned from a seven day mission trip to Jamaica, where we – amongst a group of 20 others – cared for hospitalized, orphaned and poor children in very rundown areas. While there we stayed at a camp in Bamboo located in Saint Ann’s Parish, where we were hosted by Caribbean Lifetime Missions, an organization that works to remedy poverty in the Caribbean and parts of Africa. We went all over from St. Ann to Kingston doing vacation bible school and arts and crafts with the children, painting their faces, tie dying shirts for them and painting their nails. Much of these activities were made possible by two of our member companies, iLoveToCreate and Jerry’s Artarama, who donated the majority of the supplies that were used and donated during our trip, along with acrylic paint, glue, foam stickers, tie-dye kits and wooden boxes gathered from our very own craft room here at CHA, which has been officially titled The CRE8TIME Room.

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iLoveToCreate donated Tulip® Body Art™ Face and Body Paint which were used to adorn the children at Bamboo Tabernacle in Bamboo and Majesty Transformation Fellowship at Majestic Gardens in Kingston.  They also donated Tulip® One-Step Tie-Dye Kits. Two of these kits were donated to the school at Faith Christian Fellowship Church in Claremont. One of them was donated to an underfunded school in Montego Bay, and the rest were used to tie dye shirts for the children and babies at Bamboo Tabernacle in Bamboo.

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Jerry’s Artarama  donated a First Impressions Complete Art Studio Set, which was also donated to the school at Faith Christian Fellowship Church in Claremont; Temporary Tattoo Dinosaur Hand Puppets, which were given out at Bamboo Tabernacle in Bamboo; a Snazaroo Ultimate Party Pack Face Painting Kit, which was used to paint the faces and arms of children at Bamboo Tabernacle in Bamboo and Majesty Transformation Fellowship in Kingston. They also donated acrylic paint and about  12-15 First Impressions Kids Art Smock and Brush Sets, which made it possible for my sister Adeola Ayinde, a graphic design artist for Opici Wine, to give an art class to the children at Majesty Transformation Fellowship without getting a single spot of paint on any of their clothes. After the conclusion of the class, the remaining supplies were donated to the church. Although their finances were minimal, these children demonstrated that their talent was limitless!

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All of these contributions of supplies, time and work were made in support of the mission and encouraging youth all over the world to #cre8time for community service, giving back and crafting!

By Omosede (Mo) Ayinde
Marketing Coordinator – Craft & Hobby Association.

Celebs Got Crafty at the #CHASwag Gift Suite – Teen Choice 2013 Recap

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We’re back from Los Angeles and just wanted to recap what an awesome time we had at the Connected Gift Lounge at the Teen Choice Awards! Together with our Sponsors: Spellbinders, John Bead Corp., and Kalmbach Publishing Co., we were able to promote crafting and creativity to a very welcoming Hollywood audience. Here are some of our favorite memories:

The Spellbinders team setting up their make-n-take table. Guests who stopped by combined creative fibers with a charm and a bezel for a fabulous bracelet!

The VIP’s all wanted to wear Fernando DaSilva’s jewelry from the Metal Complex Instant Glam by Fernando and Dazzle-It signature programs, part of the John Bead Corp. make-n-take table.

The teen celebs loved learning how to make their very own pair of trendy earrings using a metal riveting technique from the team at Brea Bead Works at the Kalmbach Publishing Co. table.

The Spellbinders team along with Dave from DCWV striking a pose!

Fernando DaSilva and Stephen Glickman from Big Time Rush on Nickelodeon. Stephen was a huge fan of Fernando’s work!

Everyone that stopped by the Spellbinders table loved embossing leather bracelets.

Jayden Maddux, who played “Young Buster Bluth” on Arrested Development, stopped by the Kalmbach Publishing Co. table to create some fashionable earrings.

Lauren Potter from Glee stopped by to participate in the make-n-takes and share why living a creative lifestyle is so important to her!

Rowan Blanchard from the new Disney Show, Girl Meets World, showing off her #pureMichigan “urban-coursage”, made by Detroit area children. Designer Sarah Hodsdon designed the bracelet and the children created them at Maker Faire at The Henry Ford museum. Many kids, not just the ones from Detroit, are in schools where the art program has been cut. By creating/designing hands on projects that integrate math and science concepts, we are able to “sneak” in the arts, and in doing so, safeguard that the next generation of minds will know the wonders of building with their hands and the incredible creativity that is fostered through the arts and crafts. The kids who built these will most likely never have a music class or an art class in school yet, their heroes, these teen choice presenters and award winners, touch them through the language that is universal…. art and music. When we #CRE8TIME to build, we connect in profound ways.

RJ Mitte from Breaking Bad stopped by to sign our marble-dipped surfboard donated by Peachtree Global. This surfboard will later be auctioned off to benefit the CHA Foundation, whose mission is to serve as a catalyst for the purpose of enhancing life through creative expression throughout the world.

We had a fantastic time and want to thank all of all of our wonderful sponsors, the celebs for stopping by,  and to all of you for following along and sharing in the fun! You can view more pictures from the event in our CHA Connected Gift Lounge Photo Album on our Facebook Fan Page.

CHA Members Getting Crafty at Teen Choice!

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We interrupt your regularly scheduled weekly activities for an important announcement: CHA will sponsor crafty make-n-take tables at an exclusive event to kick off the Teen Choice Awards this Saturday, August 10, from 9:00 a.m. – 1:30 p.m. PST. Countless people involved in the awards show (which airs Sunday, August 11 at 8:00 p.m. EST on Fox) will have the chance to drop by the Connected Gift Lounge, where they’ll get crafty trying out techniques to make trendy jewelry projects sponsored by CHA members.

Here’s a sneak peek of the make-n-take projects Hollywood-ites will get to create.

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Bezel Bracelet by Spellbinders

Guests will combine creative fibers with a charm and a bezel for a fabulous bracelet stopping by this table. All guests who share their creations using hashtag #Share5 will be eligible to win one of five $1000 donations to a Spellbinders charity.

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Medallion Necklace by John Bead Corp.

Guests will customize their own statement necklaces featuring a gorgeous medallion. Jewelry components are from the Metal Complex Instant Glam by Fernando and Dazzle-It signature programs.

Filename: BKS-67031-CV_08.psdRiveted earrings by Kalmbach Publishing Co.

Wendy Remmers from Brea Bead Works will show celebs how to create a trendy pair of earrings featuring a metal riveting technique designed by Irina Miech. The materials are from TierraCast.

We’re incredibly excited about this amazing opportunity to promote crafting to Hollywood, and we’d love it if you can help us spread the word. Use the official hashtags #CHASwag and #TeenChoice together when you tweet or post about the event. And follow @CraftandHobby on Twitter as the CHA staff tweets live from the event Saturday, reporting which celebs go into the lounge and what projects they make. We’ll also be updating our CHA Facebook Fan Page as well. So don’t miss out all of the action on our social media accounts.

In addition to getting crafty in the lounge, celebrities who come through the lounge will have the chance to sign a marble-paint dipped surfboard. This surfboard will later be auctioned off to benefit the CHA Foundation, whose mission is to serve as a catalyst for the purpose of enhancing life through creative expression throughout the world. Special thanks to Peachtree Global for donating the surfboard and to iLoveToCreate, Kiki Magazine and Sarah-n-dipitous Designs for donating items for the gift bags of SWAG (Stuff We All Get) that celebrity presenters take home.

With your help spreading the word, we’ll let lots of people know this craft connection to this trendy event. Don’t forget to follow along on social media Saturday and then tune into the Teen Choice Awards this Sunday!

Get to Know the Sewing Section of CHA

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As a consumer educator for more than 20 years, I’m incredibly passionate about sewing—and incredibly excited about the new possibilities to grow the sewing segment of the crafting industry through the new Craft Hobby Association (CHA) sewing section. As a group of manufacturers, retailers, and designers working together, we’re looking forward to strengthening the sewing industry, improving the business climate, and developing programs to entice consumers to continue their creative sewing pursuits.

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There’s a lot to look forward to with this new section. Our immediate goals are to establish a steering committee who will determine our goals and the activities to meet those goals, and then communicate these goals and plans to the members.

I’m looking forward to working with vendors and retailers who have a common goal. As we learn more about one another and develop relationships working on this shared pursuit, we’ll recognize how we can help each other because of it. The idea of providing a cohesive consumer program is very appealing. It will be good to have a concerted, industry-wide effort to help everyone: consumers, retailers, distributors, and manufacturers, and therefore the industry.

To attend this meeting you must sign up to attend as part of the for the Create-n-Connect Conference & Trade Show registration.

E302: Sewing Section Meeting
(Wednesday, July 24, 2013 5:30 PM – 7:00 PM)

~ Roseann Meehan Kermes, Rosebud’s Cottage

Education & Inspiration: Perks of CHA Membership


One of the biggest benefits to membership in the Craft Hobby Association (CHA) is the amazing educational opportunities at each conference and trade show. As an independent retailer, I find the seminars, panel discussions, workshops and classes invaluable to my business, and I enjoy several perks from them.

Perk #1: Instruction from the pros. Respected industry professionals teach the education programs presented at each CHA conference and trade show, so you can be sure you’re learning from accomplished colleagues. Whether it’s successful craft business owners or creative crafting powerhouses, all workshop or class leaders are knowledgeable resources for the topic they teach. Learning directly from a product’s designer is one of my favorite education perks because the enthusiasm a designer has for the product gives me a creative boost, and I’m able to pass that enthusiasm onto my customers.

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Perk #2: Programs on the latest topics and products in the crafting industry.  At a CHA trade show, you can take classes to help you market your business better, know the latest craft industry trends, create inspiring classes for your customers, and more. I pride myself on having an educated staff that can demonstrate how to use products and let the customers try them as well, so many of the classes we take surround learning the latest products. The teachers provide generous class kits filled with product, so we’re able to demo and create more samples without opening stock.

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Perk #3: Ready-to-use ideas for your business. From social media promotional tips to business management strategies to creative display ideas, I return from each CHA trade show and conference inspired with tons of ideas that I can start using right away for my business. Coming back to the store with finished samples using the newest products allows me to display and translate those samples into immediate classes, which means additional revenue right away.

Perk #4: Fantastic networking opportunities while you learn. Attending classes and business seminars allows you to network with fellow store owners, product developers and designers to gain further connections valuable to your business. I have met many knowledgeable and friendly CHA members just by sitting down at a session. The information and tips shared by fellow attendees have led me to purchase from a wide variety of vendors and have given me the confidence to try new things in my store.

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The educational opportunities at the CHA trade show and conference are amazing. As soon as each show’s educational programs are posted, I begin planning to attend as many classes and seminars as possible. I invite you to do the same.

I can’t wait for the Create-n-Connect Conference & Trade Show in July!

– Tracie Larson, Owner, Papercraft Clubhouse

 

Become a Member Today and Enjoy all the Benefits CHA Offers!
Special offer to new members, sign up now and gain access to the Create-n-Connect Trade Show floor for FREE! That’s a $200 Value!
Click Here to Join Today!

Why YOU Should Be At The CHA Creative Conference – May 18-20, 2013


The Early Registration Deadline for the Creative Conference at the National Stationery Show is May 14th. Register now to take part in any of the several conference programs focused on:

  • The online consumer
  • Best practices on how to maximize your marketing
  • Social media strategies
  • Certification to teach Mixed Media

For program details and to register, CLICK HERE.

How to Schedule Your Week in Social Media


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by Theresa Cifali, Mixed Media Artist & Craft Designer, CHA Designer Council Member

Someone once said to me, “You can’t manage time. You can only manage yourself.” How profound…and true! As business owners, we often find ourselves talking and thinking about how to manage our time better. Let’s face it though…we are just not going to have more time. However, we can make better use of the time we do have.

When it comes to social media, time is definitely a huge issue. How much time we spend in those platforms can greatly effect other areas of our business. You know you do it! You go into Facebook to just put up one post and before you know it, an hour is gone….just like that.

It’s no different for me. Being a small business, there is a lot to do with few people to do it. So, in my own quest to “manage myself” better, I’ve put certain systems in place. More importantly, I utilize tools to help me better control my social media efforts. Does it take time to work in these tools? Sure, but the benefits are huge! One such benefit is that I can work inside of the tool rather than inside of the social media platform. This prevents me from getting all distracted by pretty, shiny things. Another plus is it forces me to focus and plan what I want to do and say. The combination of these factors free up other times of the day. I love that.

As a creative business owner, I feel very it is important to help other creative businesses…especially when it comes to social media management. Whether you are a manufacturer, a retailer, a professional crafter or a designer, you need to make social media work for you and fit into you marketing plan. It is really important. Not doing it simply because you “don’t have time”, is not a good enough excuse. Believe me, I get it. How many more hats can we all wear?

I’m here to tell you that you have the time! What you need are the tools. I know which tools will work for you…and I can show you how to use them.

On May 20, 2013, I will be presenting a seminar called How to Schedule Your Week in Social Media. This is just one of the many wonderful seminars the Craft and Hobby Association will host during their Creative Conference this spring. The Creative Conference will run in conjunction with The National Stationery Show, which is held at the Jacob Javits Center in NYC.

If you are attending the show, I invite you to join me for this powerful seminar. You will learn how to leverage specific web-based tools for scheduling, organizing, and more. These tools are designed to help YOU manage yourself better. I look forward to seeing you there!

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Theresa Cifali hails from Westchester County, NY and is the sole proprietor of TheresaCifali™ with nearly 20 years of experience working with consumers, manufacturers and retail businesses in the crafting industry.  Theresa is a seasoned designer with her own private studio where she maintains her business, instructs classes and continually experiments with new designs, techniques and class concepts. Theresa is also well versed in social media and emerging digital platforms, actively using these platforms to build genuine, dynamic communities where she can interact with individuals and promote her business.  Theresa consults businesses on best practices in social media and provides management and social strategy services in addition to her already vast repertoire of business services.

The Value of Presenting a Workshop or Seminar at a CHA Conference


When you sponsor a workshop or present at a CHA Conference you:

- Directly impact hundreds of companies with your message
– Build credibility within the creative industry
– Increase exposure for your business and services

For more information visit www.craftandhobby.org/CNC or contact Keli Bell-Cole, CMP, kbell-cole@craftandhobby.org