Morning Jumpstart from the CHA Paper Arts Section

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The final day started off with a bang in the Grand Ballroom at the CHA 2014 Paper Arts Show, with interested store owners gathered in a round table discussion with CHA Staff and key leaders in the industry.  This was a time of sharing and information gathering to find effective ways to promote holiday sales and to discuss how to increase traffic to your store in new and interesting ways.

20140731_083042So what do you need to do?  How do you increase sales and keep people coming back to your store?  How do you grow your following and engage the community?  Let me share some of the hot conversations that took place.

20140731_085840First, find out what products your customers are using and show them the must have accessories that they need to have to go with the items.  Do your research and find out “What’s Hot” as opposed to “What’s New”.  What’s “hot” are the items that are flying off shelves, the hard to stock items; the products that are top best sellers.  What’s “new” may be new items in the market but not necessarily what people are flocking to buy or what’s currently selling.  So there’s the difference.  Ask the right questions!  And while you’re at it, keep PDF printouts to give your customers.  This has come up over and over at the Show this week.  Customers like having tutorials in their hands.  Take a look at the link below to see all of the handouts, graphics and more that CHA is providing here at Paper Arts 2014 to assist you in strategizing your marketing plan.

There’s some great handouts here, graphics and more right at your fingertips!  Go online to www.craftandhobby.org and click on Communities/Sections/PaperArts/downloads/ then, click on Atlanta Handouts. Or, click HERE.

20140731_083055Another topic of conversation at the Jumpstart Session: Do you exhibit at consumer shows?  Consumer shows are another way to promote your store.  Key things you should know for exhibiting are:

  • Find out who else will be there.  Know what they’re selling.
  • Know the price range.  Concentrate on thematic items depending on the focus of the show.  Is it a holiday show?  Bring holiday items.  Is it a summer show?  Baby or kid focused?  Bring products according to the theme.
  • Give great discounts on older products and have discount coupons for your store available.  Is another store selling the same product?  Mark your items accordingly to compete.
  • Let’s face it.  Theft can be a problem.  Keep your big ticket items within view.
  • Have a mock up plan of your booth setup in advance as it can take a long time for setup.  Maximize your space and make sure your booth has a flow.
  • Be prepared to make additional markdowns on items as the day progresses, if sales are slow.

Here’s a few more words of advice from key leaders present today.  Courtney from Creativebug says, find out what’s trending and look for new ways to highlight products in your store.  DIY is very popular right now.  Stamping Fabric?  Show displays of whatever is trending.

Several participants shared their participation with CRE8TIME and companies like Meet up, where you can pay a small fee to set up a “group” and link up to other groups in your region. The premise is to create a social media group so local crafters, and crafters from afar, can join your group.  Have meetings in your store for free, even thematic events, (knitters, scrappers, metal works, art, etc) and build a following in your area.

20140731_090405After the Seminar was over, attendees continued to hang around and share ideas and thoughts with one another.  I spoke with Tonya Minth from The Glitterie in Beechgrove, IN. She’s using Meet up and her group has quickly grown to 300.  She’s even utilizing a local artist for wine/craft events.  Use someone locally with skills to come in and teach at your meetings.  It’s a great way to grow and keep your following.

So much valuable information sharing today.  If you missed it, make it a point to be at one of these round tables the next time you attend a CHA Show.

Thanks again to the wonderful folks at CHA for allowing me this opportunity to sneak a peek at the inner workings of the crafting industry.  I can’t tell you enough what a wonderful time I’ve had getting to know everyone, meeting so many knowledgeable people, and the great new techniques I’ve learned……THANK YOU!

- Terri Burson 

Last Night’s Open Market at the CHA 2014 Paper Arts Show

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As I arrived at the CHA 2014 Paper Arts Show Open Market, the line of anxious attendees was already quite long. Everyone was happily chatting with their neighbors while waiting for the doors to open.

20140730_182524At the appointed time, the clock struck and we all filled into the Grand Ballroom. The vendors were ready and waiting and the tables quickly filled up with participants looking for some great bargains. Products ranged in price from $1.00-$75.00 and it wasn’t long before some vendors sold out completely of their stock.

20140730_182707I had the opportunity to chat with many attendees who were overwhelmingly pleased with the evening’s events. I especially enjoyed my conversation with the sweet ladies at my table; Debbie and Louise from Family Memories in North Carolina, and Lisa with Flamingo Finery outside Orlando, FL. They were so nice to answer my numerous questions and in particular, when asked about whether the deals were priced according to their liking? The answer was a resounding YES!

20140730_192626No matter the size of your pocket book, there were offerings for every price range and everyone that I spoke with was extremely happy with their purchases.

As I made the rounds with the vendors, they too were happy with the success of the Open Market, some noting that next time they would have to bring more! I’ll tell you that this crafty girl made a few purchases herself and I too was very happy with my new play things.

I’ve had so much fun getting to know the vendors and learning the history of different companies, like Kaisercraft and how the founder started out building things at the tender age of 7 and how Tilli Tomas is expanding from ribbon into other areas and actually wanted my input (as a crafter/cardmaker) as to what products I’m using and/or seeing used in online forums that I frequent, blogs that I participate in, etc. She had sequins along with her ribbon and fibers. I told her to make more sequins! We adore them!

I also enjoyed chatting up the lovely folks at Paper House Productions. If you missed the “Peace, Love & Sandy Feet” workshop by the wondrous Linda Auclair on Day 1, you missed a treat. However, here’s a link with a tutorial on the shadowbox project so you too can make one – http://www.paperhouseproductions.com/community/paper-arts-day-one/

I was drawn to their booth by the display of military products. I grew up an Army brat so of course, I had to zoom in on the Army selection. They literally have an army of products!

20140730_095150Stickers of all kinds; chalkboard, puffy (I need those owls!) 3-D, die cuts…. you name it.

20140730_095121And a terrific selection of papers to match and coordinate. I was flipping through their product catalog and quickly spied the Wizard of Oz collection. Oh my. There’s no place like home and there’s no place like Paper House Productions.

- Terri

More from the CHA Paper Arts Show Exhibit Hall and Crafty Inspiration!

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This afternoon at the CHA 2014 Paper Arts Show has been one of learning for me. Many of the vendors have make-n-takes set up and scheduled at different times in the exhibit hall. Who knew it would be such a learning experience?

I noticed that DecoArt had some displayed projects pertaining to Gelli plating. It’s a growing trend and one that I’ve wanted to learn more about for some time now.

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Lucky for me, Alison Craig from DecoArt was all set up to teach and I was a willing student. She showed me the technique involved and the ability to create layer upon layer, even taking basic every day tools (such as the cap of a sharpie marker) to draw into the paint on your gelli plate.

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The DecoArt paints come in so many fabulous colors. I was really loving the bright orange.

20140730_132434She also added some metallic liquid inks to the mix for even more drama and flair. I can’t wait to get home and try this technique for myself.

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I also had the opportunity to sit down with the incredible Fran Seiford, designer for Stampendous. She is so quirky and fun to be around.

20140730_134543I learned another new process, which is heat embossing with embossing mixes consisting of glitter and embossing powder, but no ink is required to adhere.

20140730_134900I couldn’t believe how easy this was! Actually, according to Fran, this process is an old one but has had a bit of a resurgence.

20140729_181233Here’s a few more pictures of some of the booths.

20140729_181343 20140730_092233 20140730_091756 20140730_111851 20140729_181302There is so much knowledge contained in this room amongst everyone from the industry. I am so blessed to be a part of it and thankful for the chance to learn from all of the tips, tricks and techniques that I’ve seen so far.

I’ll have more tomorrow about tonight’s events. Thanks for tuning in!

- Terri

Morning Jumpstart and Exhibit Hall

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This morning the CHA 2014 Paper Arts Show started off with a Jumpstart session from Courtney Cerruti of Creativebug.com. This informative seminar focused on creating an interesting environment to draw consumers to your store.creative bug

According to Courtney, it’s important to think outside the box. Use simple paper craft ideas to draw the eye to an area. There are so many avenues to get information including Pinterest. How about a paper chandelier? Now that truly is thinking outside the box.creative bug2

You can even use washi tape to guide customers in your store as an outline on the floor with arrows. Or wall art to again, create an area of attention. Customers love freebies, so create small items, tags, etc. to give away. Even PDF printouts are a popular item to give with project tutorials. And if you’re not utilizing hashtags? Better get busy. The hashtag symbol, #, is a way to tag images for your organization, even used for contests and giveaways.

Courtney was chock full of ideas and inspiration. I spoke with several store owners who are really loving the seminars and information that can help them impact their store and sales.20140730_085943

Next, is the Exhibit Hall. The line formed coming down the escalators and everyone was anxiously awaiting for the 9 am hour to begin.

20140730_085258I spoke to numerous vendors and staff and learned so much I couldn’t possibly contain in one post! I will share one store owner with you that I took time to get to know.

20140730_092911Pink on Main. Michelle Currie is the owner and she had a lovely booth set up with her own line of stamps and other products. Michelle has been involved in crafting in one form or another her entire life. She opened up a brick and mortar back in 2007 but eventually moved to online sales. She had a heart to design her own line, located a manufacturer and has her own line as of March of this year. What a go-getter!

20140730_093628 I’ll check in later with more from the Exhibit Hall!

- Terri

Yesterday at Paper Arts was a blast! Looking forward to the Show opening!

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After a long day of workshops and seminars, attendees, sponsors and vendors, unwound and got to know one another at the Welcome Reception last night, sponsored by Anna Griffin.

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We had a great time relaxing and just hanging out, making new friends in the industry and reconnecting with industry friends.

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I really enjoyed meeting some of these wonderful company representatives that I have admired from afar. I spoke to the lovely people from Kaiserkraft, here all the way from Australia. Much to my surprise, I found a friend here; Paulette from The Scrapbook Princess in Moody, AL. What a surprise!

I had a lovely chat with the good folks at Petaloo and learned about the laminating and home use for products at Photo Max.

recep2You can see that everyone was having a good time and were enjoying the sneak peeks at the Exhibit Hall. Lots of new and exciting products are on display, particularly for the upcoming holiday season. I spied more than a few items that caught my interest.

recep7Earlier in the day I caught the marketing seminar and heard Denzil Quick sharing tips on how to improve your cash flow. He spoke about moving your inventory, developing a tracking system and not becoming so attached to your stock that it hinders cash flow. Very insightful and thought provoking.

marketseminar1The highlight of my evening, not only getting a sneak peak at all these great, wonderful products, was meeting Mr. Andrej Suskavcevic, President and CEO of the Craft & Hobby Association. What a thrill!

Looking forward to all that today at the CHA 2014 Paper Arts Show holds!

- Terri

Good Afternoon from Atlanta!

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Welcome to the CHA 2014 Paper Arts Show in Atlanta!

I jumped right into the first session, Spellbinders and Richard Garay. He has a new line of stamps dies and embossing folders called Cele’brations.

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We dove right in making some super cute projects. First we made this adorable card using the pierced square dies. All of the projects we worked on were bagged in kit format so it’s easy to find what you’re looking for. What I really appreciate is the way the dies and stamps coordinate and complement one another. The Spellbinders inks really pop too. No “barely there” ink pads; these inks are bold in color and our stamped images looked so clean and crisp on cardstock.

I love The enthusiasm and patience that Mr. Garay exudes. He’s a fabulous teacher and so interactive. The entire staff were there every step of the way, assisting with techniques and helping answer any and every question.

Look at the adorable projects we made!
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I especially love the new Cele’brations Doily Arts embossing folders. Doilies are super popular right now and this folder is gorgeous! A trick I learned is, when inking your embossing folder for letterpress, use the thickest side of the folder. And be sure to get your ink pad into all corners for the best coverage. Good to know!

This was such a great class and I really learned a lot.

Next, I rushed to Graphic 45 where Jeff Filimoehala and the lovely and vintage Joanna carried us to another time and place with the gorgeous “Come Away With” papers and products. The participants in this workshop learned how to make a beautiful shadow box complete with decorative hardware, and a stash of embellishments contained inside. Everyone seemed to really enjoy the process of putting this kit together. Jeff was an excellent instructor, and really livened up the workshop with some giveaways. An added bonus to an already fun gathering.

Here’s Joanna.

wpid-wp-1406660011695.jpegIsn’t this shadow box beautiful? Pictures really don’t do it justice. The colors of this collection are truly stunning.

Next it was on to Sizzix and Stephanie Barnard. This class focused on Framelits, Triplets and Gatefold cards. Stephanie is super bubbly and an excellent teacher, engaging everyone with her style of crafting. My classmates are hanging on her every word and are geared up for a fun, informative workshop. I love when instructors give handy tips and tricks of the trade. Did you know you should fold a flip-it card in the air, not on the table? And, you want the bottom of the card larger than the top, folding it towards you with the flap on top. Those are tips I can use. Now you can too! Stephanie is also giving marketing tips to the store owners here at the workshop too. Knowledge is power people!

sizzix 2Thanks to Kelly Nufer for allowing me to photo her cutting techniques with the Framelits. She really had the hang of it. Look how great these cards turned out.

- Terri Burson

Meet Terri Burson, CHA’s Guest Blogger for CHA 2014 Paper Arts

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There’s less than 24 hours left until CHA Paper Arts!PaperArtsFINAL NEWCOLORS

Meet Terri Burson, our CHA Guest Blogger at Paper Arts. Terri will be sharing all of the hot Show floor finds right from the Paper Arts Show floor in Atlanta, GA!

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Terri is from Alabama and is a blogger for her own blog called Wavingmywand.Blogspot.com. She is also an avid crafter and Design Team Member at Mountain Plains Crafters. Terri will be attending Workshops, Seminars, the daily Jumpstart Sessions, networking events, and reporting back on the hottest must-sees right from the Show floor. Be sure to follow the CHA Blog and look out for her daily posts!

 
And if you see Terri on the Show floor, be sure to say, “Hi!”

Interview with Mothership Scrapbook Gal: The Creator of CRE8TIME Crafty Happy Hour

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The CHA Blog recently caught up with Mothership Scrapbook Gal, a blogger who hosts a CRE8TIME event regularly in California called, “Crafty Happy Hour“. This event encourages people to get together and take time out to be creative.

What is Crafty Happy Hour?

CHAblogpic1Crafty Happy Hour is a crafty fun CRE8TIME event produced by Mothership Scrapbook Gal. It is held in venues throughout the Inland Empire and Orange County. Crafters of all levels and ages, come together and create greeting cards for $5 per card – best of all, no experience is required & all supplies are provided!

What inspired Crafty Happy Hour?

In late 2012 I attended an event with a “craft your name tag station”.  I thought this was a fun way to make people happy and entertained and my mind began to think of how I could make this type of craft station as part of an ongoing event.  I kicked off my first Crafty Happy Hour in Downtown Riverside at a local restaurant – it was the “Valentine’s Day Edition” of Crafty Happy Hour. I later learned about the CRE8TIME movement and thought this would be a great tie in with my event.

How has the community responded?

A:  The community I live in is always ready for new fun events, so the response has been really amazing.  We usually rotate venues, we go to local breweries, restaurants and coffee shops.  Lately, a lot of the community has been learning about the event by following Mothership Scrapbook Gal on Instagram!

CHAblogpicv3How do you get to work with new restaurants and venues?

A:  I am fortunate to know several small business owners and the manager of our local Coffee Bean & Tea Leaf (and even better the manager is a crafter!).  So, I basically asked if they would be interested to let me host an event and then coordinate a date.  It’s a win for the event venue because I help to publicize and bring in the customers.  Crafty Happy Hour is a destination for food, drinks and crafty fun!

Do you plan any other events?

Yes, I plan all day scrapbook events and I also started a new event called “Crafty Night In” which includes 3 crafting stations, tasty eats and an opportunity to relax and visit with fellow crafters.

What is your favorite part of Crafty Happy Hour?

Crafty Happy Hour continues to unfold and the creativity of all who attend just amazes me – with the right supplies – anyone can be a crafter.  I love to see people get excited and create fun designs, the possibilities are endless with the “craft buffet” we provide at Crafty Happy Hour.

How do you incorporate CRE8TIME into Crafty Happy Hour?CHHSaltedPig500

Mothership Scrapbook Gal is very passionate about giving back, so incorporating CRE8TIME into Crafty Happy Hour was a no brainer.  We have signage at the event sharing that we are a CRE8TIME event and we also encourage our crafters to hashtag #CRE8TIME when they share photos of their crafts on social media.  A portion of Crafty Happy Hour proceeds are donated to the CHA Foundation too!

 

MothershipScrapbookAbout Mothership Scrapbook Gal
Mothership Scrapbook Gal is a craft business based in Riverside, California with a mission to help people craft their special and everyday moments through craft events, DIY card kits and custom orders.  Follow her on social media:

Facebook:  www.facebook.com/mothershipscrapbookgal
Instagram:  www.instagram.com/mothershipscrapbookgal
Website/blog:  www.mothershipscrapbookgal

About CRE8TIME
CRE8TIME is a movement to raise awareness for the need to devote more time for creative expression, and provide a forum for you to share your experiences – the joys, lessons, and results – with the creative community at large. Driving the movement is the CHA Foundation, a 501(c)3 non-profit organization, whose purpose is to serve as a catalyst for enhancing life through creative expression throughout the world. Follow CRE8TIME on social media:

Facebook: www.facebook.com/cre8time
Twitter: www.twitter.com/cre8time

Creative Expression’s Impact on Job Performance

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By Andrej Suskavcevic
President and CEO, CHA
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Employers are good at providing information, suggestion and incentives for their employees to take care of their physical health. Guidelines on eating right, exercise routines, etc. Insurance companies even offer premium discounts for participation in company sponsored fitness programs or showing that you don’t smoke. What about mental wellness? Crafting and other forms of creative expression are proving to have a major impact on ones recovery from the stress of people’s job and daily life.

A recent study by San Francisco State University organizational psychologist Kevin Eschleman published in the Journal of Occupational and Organizational Psychology showed that expression also helped improve job performance beyond your traditional forms of recovery. “It can be rare in research to find that what we do in our personal time is related to our behaviors in the workplace, and not just how we feel,” Eschleman said.

If employers can incorporate a mechanism to address mental wellness through creative expression as they do for physical wellness we are looking at a happier and more productive workforce. I would bet we’d see a rise in the degree of innovative output employees are producing as well.

If you’re looking for ideas on creative expression activities for your employees just contact us at the Craft & Hobby Association. We can connect you with right people to help take your employees to the next level.

 

 

New for the Paper Arts Show: BoBunny Introduces a Breathtaking Travel Collection

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By BoBunny

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This retro, vintage line will add style and flair to all your vacation photos.

In this class you will construct a charming suitcase complete with an accordion photo banner which will enable you to show off 10 or more of your favorite vacation photos. In addition you will create a fabulous layout to capture more of your treasured memories from your summer vacation or a trip filled with fun. Be one of the first to enjoy these new papers and embellishments from BoBunny.

Class recipients will receive a $25.00 credit toward their CHA Paper Arts Show order. Only one credit per store will be honored.

Come explore and enjoy the BoBunny experience  with your BoBette travel guides Vicki and Liz. Vicki’s mission is to help all travelers have an enjoyable experience, there is never a dull moment when Vicki is around.  Bring your running shoes so you can keep up with Liz! Her enthusiasm and energy is sure to keep you on your toes.

Click HERE to register today for the CHA 2014 Paper Arts Show – July 29-31 in Atlanta, GA