About Craft & Hobby Association

The Craft & Hobby Association (CHA) is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of craft products worldwide. For more about CHA, the value of membership, or its award-winning Conferences & Trade Shows, please visit www.craftandhobby.org.

Kick-Off Event for CHA SoCal Chapter a Huge Success

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By Tiffany Windsor

The CHA SoCal Chapter held its inaugural kick-off event at the recent Curacao 19th Annual Children’s Fair (La Feria de los Niños) which was held at Olympic and Union Streets in Los Angeles, California. In partnership with Univision and Telefutura, the Children’s Fair aims to give children and parents access to valuable community resources and information that provide after-school alternatives and engage children in organized activities.Image

The venue spanned two city blocks outside the Los Angeles Curacao store where the SoCal Chapter volunteers staffed a 20×20 Creative Hub booth. Even before the event opened, kids and parents lined up by the dozens to participate in creating the make and take projects designed by SoCal Chapter members. During the 5-hour event, over 350 kids learned how to die cut wrist cuffs with the Sizzix Big Shot and Sizzix SophistiCut machines. Stampendous featured their PenPattern stamped designs on hand-made cards. Product donations from several companies including The Buckle Boutique, Chameleon International, Prima Marketing Inc.®, Faber Castell and Aleene’s®, helped to make the event possible.

In support of Curacao’s “Be a Star” program, which seeks to reward educational efforts, the Sizzix education sister brand, Ellison, donated AllStar® SuperStar™ Starter Sets. Five participating local Los Angeles schools received a Block alphabet and number die set, a machine, cutting pads and storage rack.

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In keeping with our Chapter mission, this event was an excellent opportunity to spread the word about crafting and creativity and
strengthen the industry by acting on a local level to reach crafters of all generations. The CHA SoCal Chapter wishes to thank our member volunteers who made it all happen – Stampendous: Pegi Smith, Monika Thomas, Cristina Resendiz and Laura Weed – Sizzix: Saema Khwaja, Karen Herrera, Claudia Gutierrez and Florencia Finnegan – Curacao: Ruth Corrales-Garcia – Members: Trish Cortez, Julianna Hudgins and Tiffany Windsor. Our special thanks to Ruth and Curacao for providing the booth, signage, tables and chairs!

ImageThe CHA SoCal Chapter invites all Southern California CHA members to join in and help build this chapter! We have five Task Force teams looking for your help! To receive the Chapter informational brochure, please contact us via e-mail or visit www.craftandhobby.org/socal. Stop by and “like” the SoCal Chapter Facebook page is also a great way to keep up-to-date with industry and Chapter information.

The Creative Retailer Retreat Experience Highlighted By Kizer & Bender

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Kizer & Bender walk you through what you can expect at the Creative Retailer Retreat coming up in Pittsburgh, PA, April 28 – April 30, 2014.

The Creative Retailer Retreats are focused entirely on helping YOU the Creative Retailer in your day-to-day business needs. Experience highly interactive sessions covering social media, marketing, store/website layout, and much more. And of course a retreat is not complete without hands-on workshops and networking events. In just two and a half days: Learn, Craft and Connect for the future of your creative business!

Attend The CHA Creative Retailer Retreat For Just $99!

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We believe that the value of your education is worth the investment, that’s why after speaking to many of you, we’re bringing you the Creative Retailer Retreat in Pittsburgh for just $99 (for members/$149 for non-members) for the ENTIRE 2 1/2 day program including all seminars, workshops, plus lunch and dinner on the opening day.

Education is vital to the success of our industry, and it is our hope that by lowering the cost we can make this program affordable to everyone, large and small. Here is what you can expect to find at the Creative Retailer Retreat in Pittsburgh:

- How to turn social media marketing in to your most powerful marketing tool
- Best practices for website marketing
- Secrets to inventory control
- Enhancing the in-store experience
- Easy ways to exceed customer expectations both in-store and online
- Setting your sales floor to sell

Not to mention four fantastic hands-on workshops sponsored by:

- Faber Castell
- Graphic 45
- Swarovski
- Xyron

Click here to register today: http://buff.ly/1j2tlli 

P.S. If you come to the Creative Retailer Retreat and you’re not absolutely satisfied, we’ll refund you your registration, that’s how strongly we believe in this content.

An invitation from Joe Rotella to the Creative Retailer Retreat

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Joe Rotella of Delphia Consulting and the Craft and Hobby Association web expert, invites members of the Creative Retail industry to the Creative Retailer Retreat in Pittsburgh PA April 28th through 30th.

Joe talks about the sessions and offerings of the Creative Retailer Retreat.

The Creative Retailer Retreats are focused entirely on helping the Creative Retailer in day-to-day business needs. The Retreat experience includes highly interactive sessions covering social media, marketing, store/website layout, and much more. And of course a retreat is not complete without hands-on workshops and networking events. In just two and a half days: Learn, Craft and Connect for the future of your creative business!

To register, visit: http://www.craftandhobby.org/crr.

Joe Rotella is CMO of Delphia Consulting and the Web Expert for the Craft and Hobby Association (CHA).

Delphia Consulting is an affiliate of CHA and the publisher of CraftSuite – the eCommerce/blog/website solution for the craft and hobby industry.

Pinterest: Capitalizing on Imagery & Opening Doors for Content Creators

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Pinterest: Capitalizing on Imagery & Opening Doors for Content Creatorspint
By Jennifer Cairo
Sugar Spun

Understanding what makes Pinterest stand out so prevalently in a sea of social media channels competing for attention is fairly simple. Just open your eyes.

It’s been said “a picture is worth a thousand words,” and for good reason. It takes mere seconds for a still photograph to convey a complex scenario that might take hundreds or even thousands of words to describe in a text-only environment. This concept is what allowed Pinterest to break through the clutter to capture the attention of millions of users.

While many sites (such as Furl and del.icio.us) have tried to play off the collector in us, and many sites (such as Flickr and Photobucket) have played off our love of images, Pinterest is the first to effectively combine the two.

The difference Pinterest brings to the mix is the addition of imagery to the curated items. In a social media–heavy world where Internet users are choosing to consume more and more information in less time, Pinterest serves a very useful purpose. Ideas can be gathered and pinned to topical boards where they can easily be revisited and either pruned or researched over time.

Consider the way we seek out and manage information online. Historically, we’ve run searches on search engines, visited content sites we’re familiar with, and maybe read information posted by friends and family or bloggers we follow. We might read about the beauty of the tiny village sprinkled along the Cinque Terre in Italy. But, we don’t always get the full picture.

Pinterest allows users to take in a far greater amount of information and to make more concrete decisions about what they’re interested in quickly. Although someone planning their next vacation might spend weeks or even months reading reviews and researching various destinations on blogs and travel sites, it might take only a few moments to fall in love with a destination while browsing through the “Travel and Places” category on Pinterest.

Pinterest recognizes the level of that visual impact and plays to it effectively. It boasts one of the cleanest designs on the Web, with nothing to take away focus from the images until users decide to roll their cursor over them to start interacting.

Still, Pinterest isn’t just about saving images to categorized boards; it’s about sharing visual representations of ideas: the various cakes you might make for your son’s next birthday, the kitchen cabinet organization idea that will make your life easier, or the collection of infographics you’re gathering for your next big presentation.

One of the ways in which Pinterest turns traditional social media on its head is by creating a system where curators are rewarded as much, or more than, content creators. Channels like Facebook, YouTube, and blogs require companies to invest time and effort into creating engaging content strategies, whereas Pinterest operates off a platform of shared resources.

Becoming a Pinterest power player requires nothing more than an eye for good content and an ability to categorize it properly. Some of the most popular Pinterest users never generate a single piece of unique content on the Internet. They simply serve up a consistent dose of curation that attracts legions of followers who want to share in their discovery. This is, in part, why Pinterest is such a powerful platform for business.

A very important thing to understand about Pinterest and why it can drive so much traffic is the concept of Pinterest as a social media gateway rather than as a social media destination. When people visit a site like Facebook, they are visiting to connect with friends, to share photos and videos and to generally socialize in an online environment. When people visit a site like Pinterest, they are looking for ideas, for inspiration, and for a place to store information for later. What’s more, people are looking to buy on Pinterest. In fact, recent data from Monetate, Pinterest is the top referrer of high-value orders to e-commerce sites.
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For now, Pinterest offers some attractive real estate. Every business—large or small, capital heavy or budget minded—has the same chance to build their following and promote their stream. Pinterest becomes more about what you can offer than how much money you have to push your agenda. In a world where marketing purse strings are forever tightening, that makes Pinterest a welcome addition to a brand’s social media arsenal.

Join Jennifer Cairo of Sugar Spun Marketing for this webinar on Pinterest Marketing: What You need To Know.

Date: March 5, 2014
Time: 12:30 PM EST – 1:30 PM EST
Register: http://buff.ly/1f1FWS1

About the Presenter:
Jennifer Cairo is the President of Sugar Spun Marketing, a small, boutique firm specializing in strategy and education.
For more information visit: http://www.sugarspunmarketing.com/

Craft Your Passion for National Craft Month and Enter To Win!

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Celebrate National Craft Month by entering the Craft Your Passion #CRE8TIME Photo contest – you just might win one of three great prizes!

1st Prize:  Sizzix Big Shot Starter Kit
2nd prize: Plaid Gift Basket
3rd Prize: iLoveToCreate Tulip Body Art Kit

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HOW TO ENTER:

Get crafty for National Craft Month and make something you are passionate about! Take a picture of your finished project and upload it to the #CRE8TIME Facebook contest app (www.facebook.com/cre8time) or the Instagram contest app (www.instagram.com/cre8time). Be sure to hashtag your picture #CRE8TIME and explain your entry in the photo description area provided.

All entries will be judged by the following Craft & Hobby Association Section Leaders:
Laurel Pollard, CHA Paper Arts Section
Scott Remmers, CHA North American Bead Association
Tiffany Windsor, CHA Designer Section Council

WHAT IS CRE8TIME?
CRE8TIME is a grass roots movement dedicated to reminding people to take time out from their busy schedules and CRE8TIME for the things they love!

Join The Fight! Sponsor The CHA Creative Retailer Retreats!

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In a world where inventory is no longer an issue, where markdowns no longer exist… Introducing Cre8tor & his team of Retail Store Saviors! Together with the best retail minds on Earth, they’re here to help save stores all over the world!

Coming this April… The CHA Creative Retail Retreat: April 28, 2014 – April 30, 2014, Pittsburgh, PA. Join the Fight by becoming SponSor! Sponsor the Retreats. Learn more here: http://www.craftandhobby.org/crr #RetailerRetreats

Workshop Success at the CHA Mega Show

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by CHA Designer Member Carol Foldvary-Anderson /varyCarol Arts.

At this year’s CHA 2014 MEGA Show, I hosted an Oil Pastel Smudge workshop and I was excited to have had 22 Newbie “Smudgers” from all over the globe attend, some of the areas represented were: Mid-West to California and Nevada in the US, New Zealand, Hong Kong, and South Korea. This diverse group of attendees made it very exciting and to see them share my passion about a technique was very inspiring.
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This was the first workshop I have hosted with CHA and in doing so I am truly motivated to do more with the Oil Pastel Smudge technique then I had ever imagined.

I would encourage anyone that is considering offering a workshop at the next CHA 2015 Conference & Trade Show to do so.  You will reach new heights in sharing and creating, like none other.

Sharing in our industry is the essence of the creative spirit we are instilling in our association. Nothing can match the joy and encouragement you are able to receive when you give – you are able to receive so much more in return.

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There are opportunities available to sponsor a workshop at the upcoming Creative Retailer Retreat in Pittsburgh, PA. Click here for more info: https://www.craftandhobby.org/eweb/DynamicPage.aspx?Site=CHA&WebKey=ecd39676-7c45-4d0f-a36c-66cacf6bcffd

 

Join the Launch of CHA’s Paper Arts Section at the CHA 2014 MEGA Show!

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The newly-introduced Paper Arts Section (PAS) is excited to announce that they are hosting an engaging welcome booth at the CHA MEGA Show.

They’re bursting with enthusiasm and they’re sharing it with you through a MEGA Show Celebration!  The PAS team has put together a fun, interactive contest in their booth with an amazing prize package.

In order to enter you should:

  • Bring your mobile camera-enabled device,
  • Hop into their festive Paper Arts Section “Step and Repeat” and have your picture taken,
  • Post the photo on your favorite social media site (facebook, twitter, instagram, pinterest) with the hashtag: #PaperArts.

That’s it!  Our team will compile the entries and pick a random winner of an amazing prize package: a complimentary registration to the 2014 CHA Paper Arts Show in Atlanta, Georgia this July, INCLUDING hotel accommodation!  Wow!

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Responding to demand of the seasonally-driven paper arts industry, the Craft & Hobby Association has embarked on the NEW initiative to produce a vibrant mid-year CHA Paper Arts Show.

  • Attend the all-day hands-on, not to be missed, workshop experience on July 29
  • See the latest products in paper arts including paper, stamps, dies, inks, embellishments, adhesives, stencils and more – everything you’d expect to find in the Paper Arts world
  • Enjoy time to catch up with friends, network and unwind during the Tuesday night Welcome Reception, held right in the exhibit hall
  • Shop and find incredible bargains at one of the most spectacular ‘cash and carry’ events of it’s kind, just for you: The Open Market.  Participating vendors will feature close-outs, promotional goods, samples and more.  It’s cash and carry, so bring your empty suitcases!  Don’t miss this incredible one night only, extravaganza!

Want to expand your online exposure through the PAS contest at the CHA MEGA Show?  Have your photo taken with your newest associate, latest creation or design debut and add an additional hashtag to your post: #CHAShow.

What a wonderful way amplify the visibility of your “next best thing!”

We look forward to welcoming Paper Arts Section enthusiasts to Booth #541 at the CHA MEGA Show, January 10 – 14, in Anaheim, California. It is the hub for Paper Arts professionals where you can:

- Learn more about the section
– Receive latest information about the inaugural CHA Paper Arts Show
– Take advantage of the chance to win the opportunity to go to the CHA Paper Arts Show with FREE admission AND hotel included!*

*Please note: Winner must qualify as a buyer and the hotel is a 3 nights stay. Non-transferrable and no cash value.

An Update From the CHA Social Media Section

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The Steering Committee for the new Social Media Section was formed this fall with the initial task of creating the Sections’ Vision and Mission Statement. Below is the completed Statement, which we’re incredibly proud of and excited to share with you!

Our Vision
We support an interactive community where all CHA members are encouraged to explore and employ social media platforms and strategies in order to more meaningfully engage with each other, with our customers, and with fans and followers. In doing so, we are working together to enhance and expand all of our businesses, as well as the craft industry at large.

Our Mission:
Resource
We will establish a network of Social Media professionals who can consult with CHA members (companies and individuals) and show them how to successfully incorporate social media outreach into their overall marketing plans.

Education
We will work with CHA to provide relevant educational tools and programs for CHA members, as well as opportunities to share best practices, in an effort to keep everyone informed about the ever-changing social media landscape.

Awareness
We will champion the social media marketing campaigns developed by CHA and its chapters and sections, in order to nurture the CHA brand, advocate membership, and continuously promote the benefits of crafting to all of our audiences.

Collaboration
We will work to build partnerships between members and help them develop new ways to jointly use social media to build their brands and engage with their customers.

Heart
We will bring passion, joy and creativity to our work. We will commit to continuously sharpening our skills, broadening our collective range of expertise, and building our integrity within CHA so that our section continues to grow and sustain itself for as long as social media remains a viable business tool for our industry.

Steering Committee Members:
Amy Bowerman Stucki, Carmi Cimicata, Lisa Fulmer, Eileen Hull, Vicki O’Dell, Taylor Usry, Kristi Parker Van Doren, Laura Weed
Our CHA Contact:  Paula Jones

Next Projects:
We are currently working on our Membership Criteria document and sub-committee definitions.  We will post those on the CHA website when they are complete.

Have you signed up for our meeting in January?
Social Media Section Meeting at the 2014 CHA Mega Show
Monday, January 13, 2014
E406 – Event
5:00 PM – 6:30 PM

Please do not hesitate to email me if you would like more information.

~ Carmi Cimicata
Social Media Section Interim Leader
carmimail@aol.com