CHA 2013 Winter Conference Speaker Series (Post 5)


Throughout the months of November and December we have featured the speakers and instructors who will be teaching courses at the 2013 Winter Conference January 11 – 14 in Anaheim, CA.

Business Bootcamp: Advanced Social Media Marketing

By Tony Ford, CHA 2013 Technology Expert; Chief Operating Officer and Co-Founder of ArtFire.com and principle consultant for Bounce Rocket Media

Social media accounts for 90% of the brand impressions for ArtFire.com.  We use it to get more than 50 million impressions per week for our brand and our sellers’ products.  It is the single most powerful tool in our entire marketing and communication plan. Our team members are like scientists in the wild, exploring, testing, probing and looking for ways to make our programs better, and ensure that every effort can tie back into the actual revenue of our business.  In this workshop, I’ll be sharing that research and those methods with you.

I’m guessing you have social media accounts.  You’re posting things about your business.  You’re even getting some followers and friends.  This is the right thing to do.  You know you need to do it, but it’s starting to take a lot of time.  Your boss or your business partner (and even maybe you) are wondering, “What is this supposed to do for the actual money making part of the business? How do we rise above the crowd, above the noise and get our message out where it will result in more sales?”

Basic social media is so easy nearly everyone in America under the age of 60 is doing it, and the advanced level is complicated enough that even the few who do it for a living are actually doing it well.  It’s time to move beyond the consumer level, beyond the casual user level, and into becoming a social media scientist.  In this seminar we’re going to look at the tools and methods used by those who live full time as social media scientists.

You’re likely doing a lot more than just social media, which means you’re too busy to spend all day on this.  How can you maximize your social media impact in less time?  I’ll show you the tricks my team uses.

How can you tie your efforts to the bottom line and prove the impact on your business? You’ll learn how to  customize google analytics and prove that your efforts ring the cash register. You’ll also learn the sites and services to use to put a real dollar amount on the reach you are getting now.

How can you double dip, use software tricks, and create loyal fans and friends who will not just read your posts, but spread your brand far and wide?  Learn the copywriting, headline writing, and consumer psychology tricks to get your message moving and transition from publisher to thought leader.  You’ll learn how to improve your odds at going viral.

How do you make social media more powerful?  You treat it like science.  You study what works and test new ideas.  I’m  going to open up the laboratory and show you the tools.  I’ll explore split testing of social media advertising and message, the best practices for  launching new campaigns and how to use social media to boost your SEO.

Finally, I’ll show you what I read and who I follow online to keep up-to-date on social media marketing and exactly how I follow hundreds of blogs and marketing technique sources in very little time each day.   This is an ever-changing field, but with the right tools you can not only keep up with the changes, you can thrive where others may get overwhelmed.

Unlike a normal seminar, this workshop will be a mix of presentation, Q&A and hands-on work.  Think of this like a group consulting session.  The goal will be for everyone to walk away with real world methods they can use to save time, expand their brand reach, and make more money. I look forward to seeing you in Anaheim.

~ Tony Ford

Tony Ford is the co-founder of ArtFire.com and principle consultant for Bounce Rocket Media, a new media and social marketing consulting firm based in Tucson, Arizona.  Bounce Rocket provides social media marketing and new media marketing services including staff training, account management and education for a wide range of firms with a special focus on creative professionals in the art, music and literature space as well as small business and non-profits.  More information can be found at BounceRocket.com.

CHA Conference Program registration is OPEN!  Click here for more information and to register. Register for a Conference Program by December, 21st and be entered to win TWO admission passes to Disneyland Park.

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